Today you have to run faster to stay in place
Marketing is a race without a finishing line.
The future isn’t ahead of us. It has already happened.
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
Increasingly, consumers are looking for solutions to their anxieties about making the globalized world a better place.
This is the portrait of the future customers—connected yet distracted.
It is more profitable to do what is strategically right than what is immediately profitable.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Good companies will meet needs; great companies will create markets.
The most important thing is to forecast where customers are moving; and be in front of them.
Throughout the world, Professor Philip Kotler is regarded as the Father of Modern Marketing. For over 50 years, Professor Philip Kotler has taught at the Kellogg School of Management at Northwestern University.
His book 'Marketing Management' is the most widely used marketing textbook in the world. Most books on management ‘gurus’ have at least one chapter dedicated to Professor Kotler’s continuing legacy as the undisputed ‘Father of Modern Marketing’.
With over sixty books and one hundred and fifty articles on marketing, and having advised some of the world’s leading corporations, not for profit organisations and even countries on their marketing and branding efforts, it is little wonder why Professor Kotler has become synonymous with marketing.
Lord Digby Jones is a cross bench Peer in the House of Lords, international businessman, media commentator, TV presenter, author & public speaker.
He served as the Director General of the Confederation of British Industry (2000-06) and Minister of State for UK Trade & Investment (2007-08).
As the United Kingdom’s Voice of Business, he is committed to promoting British Business interests and has published two books with the same mission - 'Fixing Britain – the Business of Re-Shaping Our Nation' (2011) and 'Fixing Business – Making Profitable Business Work for the Good of All' (2017).
A best-selling author on brand positioning, Laura Ries is a global thought leader in brand positioning, competitive marketing strategy and PR.
Advisor of global brands such as Disney, Ford, Samsung and Unilever, Laura has published several books including “Visual Hammer”, translated into five languages, where she outlines specific strategies to improve the effectiveness of marketing slogans.
She has co-authored several other leading books with her father, Al Ries including “The 22 immutable laws of the brand”, “The Fall of Advertising and the Emergence of Public Relations”, “The Origin of Brands” and “War in the Room of Meetings”.
Moran Cerf is a world-renowned neuroscientist with a mission to help businesses and entrepreneurs harness our current knowledge of the brain to improve our understanding of consumer and business decision-making.
A Professor of Business at the Kellogg School of Management, Moran is an investor, a former hacker and founder of Think-Alike, B-Cube and the curator of PopTech. Moran is also recipient of the Templeton Foundation’s “Extraordinary Minds” award and recently named one of the “40 leading professors below 40”.
Moran also serves as the Alfred P. Sloan screenwriting professor at the American Film Institute and has served as a science consultant to numerous Hollywood films and TV series.
As one of the world’s leading authors on Consumer Behaviour, Professor Margaret Hogg is a specialist in all matters linked to the psychology of consumers.
Her work on anti-consumption for instance, remains one of the most comprehensive frameworks to understand why consumers avoid certain products, services or ideas.
Margaret is one of United Kingdom’s most celebrated Professors in Marketing and will share her insights and experience specifically from a consumer psychology perspective.
Ade is the CEO and Founder of the inclusion advocacy social enterprise Women in Marketing (WiM), established to educate, inspire, connect, recognize and empower women marketers. The WiM group continues to go from strength to strength as a globally acclaimed platform championing women marketers.
Ade was honoured in the Black Women in Europe Powerlistand also in the World of Difference 100 award in Washington DC. Ade also serves on the advisory board of the transformational Diversity in Marketing and Advertising series of summits.
Ade will be discussing the role of diversity and representation as underpinning the future of marketing.
Author of more than 100 articles and 14 books on marketing and branding, Professor Aaker is widely recognised as the “Father of Branding”.
His book Brand Relevance: Making Competitors Irrelevant was named among “Ten Marketing Books You Should Have Read” by Advertising Age in 2011. His other classics – Managing Brand Equity and Building Strong Brands – have become bibles for Brand Managers globally.
As advisor to Japan’s leading advertising agency, Dentsu and other leading global brands, Professor Aaker shares his insights on branding in disruptive times.
Professor Aaker currently serves as Professor in Marketing at Haas School of Business, University of California, Berkley.
There’s only one name in marketing: Phil Kotler.Tom Peters, author of In Search of Excellence
What Peter Drucker is to management, Philip Kotler is to marketing.Al Ries, author of The Fall of Advertising and the Rise of PR
Phil Kotler is the reigning sage of marketing.Jim Collins, author of Good to Great
Kotler has done more than probably anyone else to cement marketing’s reputation as a serious business discipline.Howard Rothman, Amazon
In time, every single one of his ideas became standard operating procedure for the marketing profession.Jon Wuebben, Future Marketing: Winning in the Prosumer Age
...has done more than any other writer or scholar to promote the importance of marketing...Financial Times
I can think of few other books [i.e. Marketing Management by Philip Kotler]… whose insights would be of more practical beneﬁt to the average company.Gary Hamel
...world’s leading authority on marketing...Carol Kennedy, author of Guide to the Management Gurus: The best guide to business thinkers.
Kotler has done more than probably anyone else to cement marketing’s reputation as a serious business discipline.Tom Brown, In Business Minds: Connect with the world’s greatest management thinkers.
...his name is now inseparable from marketing… When it comes to marketing, Professor Kotler wrote the book on the subject [i.e. Marketing Management by Philip Kotler].Ciaran Parker, The Thinkers 50: The World’s 50 Most Influential Business Writers and Leaders.
...He is widely recognized as the dean of America’s marketing professors.Forbes
Philip Kotler is again leading the way in strategic marketing with timely insight into a transformational period.Dennis Dunlap, past CEO, American Marketing Association
...the world’s foremost expert on the strategic practice of marketing.Management Centre Europe